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La Dermacie de RoC® - the first bespoke anti-ageing boutique

publication date: Sep 18, 2009
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Roc Wrinkke Correxion SerumBringing the chic air of a French pharmacy to the UK, La Dermacie de RoC® opens to the public in London for one day only at 18 Maddox St, London W1S 1PL on Friday 25 September, from 11am to 7pm.  

Consultant dermatologist Sue Mayou says: "Women in the UK have relatively limited access to dermatologists and other skin care specialists, in comparison to countries like France and the US. It's great to see that RoC® are promoting the culture of the French pharmacy and making expert skincare advice generally more accessible in the UK."

The RoC® brand are offering over £20,000 worth of expertise, advice and advance samples of the brand new RoC® Retin-OxTM Wrinkle Correxion range throughout the day. Visitors to La Dermacie de RoC® will be treated to an anti-ageing experience, including:
  • Personal skin consultation – a personal session with a dermatologist to find out about your skin type and skin needs and receive advice on suitable RoC® products
  • Mini facials – a ten-minute mini facial using the recommended RoC® product(s)
  • Anti-ageing make-up lessons from Ruby Hammer at 12.30pm, 2.30pm and 4pm
  • Samples of the new RoC® Retin-OxTM Wrinkle Correxion range for the first 50 visitors
Women who visit La Dermacie de RoC® will be the first in the world to try the new RoC® Retin-OxTM Wrinkle Correxion range, which launches in the UK from mid-October. The range combines three of the best ingredients in anti-ageing: pure retinol, hyaluronic acid and biopeptide. Together they tackle the three causes of wrinkle formation: decrease of collagen, decrease of elastin and slowdown of cellular metabolism - and fight wrinkles where they form.  The new Retin-OxTM Wrinkle Correxion range is clinically proven to reduce the appearance of wrinkles by up to 30 per cent in only eight weeks (randomised placebo-controlled study, USA 2008).