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Type 1 diabetes awareness campaign

publication date: Dec 11, 2009
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JDRF rufusJuvenile Diabetes Research Foundation (JDRF) has launched an online animation tool enabling people to create between one and five seconds of animation with a tool box of assets, background and uploaded photos, which they can then send to a friend who can then carry on the story, like an online animated game of consequences!

The new tool is aimed at raising awareness or type 1 diabetes and JDRF –  a global charity that funds research into finding a cure for type 1 diabetes.

New research reveals that less than a third of UK residents know of type 1 diabetes with a further 59 per cent confusing the autoimmune condition with type 2 diabetes - which can be related to obesity and lack of exercise.

Type 1 diabetes can strike at any age and there is currently no cure. People with type 1 diabetes rely on multiple insulin injections or pump infusions every day just to stay alive until the cure is found.

Type 1 diabetes:
  • is an autoimmune condition that is caused when the body mistakenly attacks the cells that produce insulin. The exact reasons why this occurs are not yet fully understood;
  • is a chronic, life-threatening condition that has a life-long impact on those diagnosed with it and their families. JDRF exists to find the cure for type 1 diabetes;
  • affects about 350,000 people in the UK, 25,000 of them children;
  • reduces life expectancy by about 20 years.

About JDRF
Juvenile Diabetes Research Foundation exists to find the cure for type 1 diabetes and its complications, and is the world's leading charitable funder of type 1 diabetes research. At a global level JDRF volunteers and staff have been responsible for raising over £650 million to support type 1 diabetes research since the charity's inception.
 
To find out more about JDRF's support for World Diabetes Day visit www.JDRFaware.com
 
For the World's Biggest Flash Animation visit www.jdrfaware.com/tellyourstory.aspx